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What inspires us

Eye-catching eyewear dreamed up at our in-house studio in Montreal.

01 Concept

We look for inspiration and let our imaginations wander, sketching out designs before bringing our ideas to life.

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02 Design and prototypes

Using only the highest-grade materials and pulling influences from all over to sketch out drawings, we prototype the designs that make the grade.

03 How it's made

All of our glasses are produced and assembled by world-leading glasses and lens manufacturers.

04 The finished product

Every pair of glasses that hits our shelves has undergone a rigorous testing process, ensuring unfailing quality that is true to its initial design.

Our stores

Rethinking the retail space

If our retail spaces feel inviting, kind of like home, that’s because they’re meant to. We went with neutral tones and an open aesthetic to create a laid back vibe, one that welcomes you to come on in and stay awhile.

  • Local touches


    It’s no secret we’re from la belle province, and our store design speaks to this hometown pride. We’ve sourced furniture, light fixtures, and artwork from local artisans and illustrators to create a unique experience in support of our community.

  • Cut the clutter


    We’re doing away with the stuffy, medical setting found in other optical providers. Instead, we wanted the experience to feel free-flowing and easygoing. Wide-open spaces and thoughtful interior design set the easy-breezy tone for your shopping experience. There’s no pressure, just pretty things to look at.

  • Helpful opticians


    Opticians are on-hand and always happy to help you adjust your glasses, take your facial measurements, and dispense the appropriate lenses based on your prescription. You can book an appointment with one ahead of time, or drop in and request their services as needed.

  • Devoted stylists


    Seeking a new pair of glasses can be daunting, especially with so many styles to choose from. But our expertly trained team of stylists can help you find a look you’ll love. They know fashion. They know glasses. And they’re thrilled to step in and show you the way.

Local touches


It’s no secret we’re from la belle province, and our store design speaks to this hometown pride. We’ve sourced furniture, light fixtures, and artwork from local artisans and illustrators to create a unique experience in support of our community.

Cut the clutter


We’re doing away with the stuffy, medical setting found in other optical providers. Instead, we wanted the experience to feel free-flowing and easygoing. Wide-open spaces and thoughtful interior design set the easy-breezy tone for your shopping experience. There’s no pressure, just pretty things to look at.

Helpful opticians


Opticians are on-hand and always happy to help you adjust your glasses, take your facial measurements, and dispense the appropriate lenses based on your prescription. You can book an appointment with one ahead of time, or drop in and request their services as needed.

Devoted stylists


Seeking a new pair of glasses can be daunting, especially with so many styles to choose from. But our expertly trained team of stylists can help you find a look you’ll love. They know fashion. They know glasses. And they’re thrilled to step in and show you the way.