Every frame has a story. Before each one makes its way to you, it goes through a journey of its own. From their inception in Montreal to our colourful campaign shoot in Miami, our eyeglasses have seen it all. And they’re ready to help freshen up your style.
Bright apricots, cyber limes and lux rusts inspired this bold and vibrant collection designed to counter the winter blues. It's all about the unique details that tie an ensemble together and actualize your personal style. Think bold takes on retro styles, elevated oversized frames and wearable aviators. We even looped in bestsellers Imagine and Sonia and gave them the SS24 treatment. Get ready to experiment, inject more colour and embrace new trends.
We love interchangeable wardrobe staples that extend wear time. While the SS24 colour palette is bright, we don’t think of this collection as a summer one; rather it defies that seasonal aspect altogether. Traditionally, most wardrobes are darker in the fall/winter, so we love the idea of contrasts: darker clothes, but brighter accessories, or vice versa. The idea is to play and make your own rules so that you discover a new facet of your personal style. It’s not about limitations but redefining the idea seasonal trends and labels. You make the rules!
Your style’s destination
You’re not interested in fleeting styles or eyeglass trends but dressing your way. Each frame from the SS24 Collection is a chance to tell a new story. We’ve updated classic cat-eye, aviator and metal frames into eye-catching styles that will revive your winter wardrobe, getaway-wear and spring/summer outfits. This collection is meant to expand your range and push your boundaries. Don’t wear much colour? Start small by adding a pop of it in your eyewear. Always wearing colour and patterns? Add some contrast with a darker frame. We want you to reconsider how you dress and revive the core pieces with a hit of colour, glimmering metal accents or new shapes. Where will you take your style this season?
Here are some frames to look forward to:
A rounded metal frame with an edge. Equal parts sleek and chic, this frame is all about the subtle details that make it (and you) stand out.
An oversized square frame that gives your eyes enough room to roam. A perfect pair if you’re going bold this season.
Is your style caught between different eras? This frame nods to the retro butterfly frame and embraces modernity.
A streamlined and rounded cat-eye that’s the best of both worlds: equal parts vintage and contemporary.
An oversized square metal frame that adorns the face and compliments your eyeliner look.
The perfect shield against the sun and prying eyes. Oversized, bold and daring.
A classic, squared-off aviator that lets your style take flight. Dress up, down or for takeoff.
Styling the collection
Even better is that this collection will carry you through many seasons--this drop is not the last. We will be launching this collection in three stages, so keep a lookout for more to come. Until next time!