Life is getting back into a rhythm. Whether we’re working from home, in the office, or a bit of both, we’ve brought back a pulse to the city. As you can see from our shoot in Montreal, we’re coursing through the streets, in and out of buildings, flowing above and underground. Everything is in motion again. And we tried to capture that flow in our Fluid Careers collection. The first drop features new shapes, crisp finishings, and airy metals that strike a balance between classic and standout.
We’re talking shapes that stick around and work with your everyday ups and downs. We’ve revamped classic styles and enhanced them with modern details—think classics like round, square and cat-eye—and added little flourishes like scalloped bridges, tortoise metals, and more angular shapes.
Fashion Trends – tie in
Trends over last few years have leaned more on multitasking staples: tailored elements and more neutral colour palettes that subtly add polish to a core wardrobe. Brands like The Row, Lemaire and Jil Sander have presented collections with premium wools and cashmeres that wear well in any context: the office, after work cocktails, a flight and even on vacation. The point is to have high-quality staple pieces that can be elevated with accessories, makeup and even glasses. Fluid Careers, is one collection (with 2 separate drops) that functions the same way: these are glasses meant to carry you through different contexts of the day.
Glasses are the new earrings
A new way of living means a new way of dressing. Today, your outfits multitask more. One minute, you’re on a call at home, then in the office and off to dinner – with no wardrobe changes in between. The Fluid Career collection is meant to complement your styling and even embellish it. If you can’t change into something new for dinner, why not pack a bold pair of glasses, a slick mani and a signature scent?
Here are some frames to look forward to:
APPEAL: A well-rounded cat-eye that lets you put your best brow forward.
WALK: Take a step in a new style direction with this light semi-rimless aviator.
UTILITY: Look ahead of your time in a frame that is light as air.
FLUENT: A refined classic, this scholarly frame that speaks your language.
Adaptive and Flexible
Fluid Career is meant to work with you and your wardrobe for more than just a season. The devil is in the details with this collection: standout shapes that are grounded in earthy mosses and mellow metals. This is especially for someone looking for a signature look or style that will stick with them for years: the frame that makes you feel like an elevated version of yourself.
This is a new approach to dressing: collecting accessories that speak to you, that you still turn to even if your wardrobe has evolved. We supply the frames; you give them a history. These are the little details and style accents that carry you through the day, whether you’re in rush hour or commuting. You’re dressed and ready for anything. The small details speak to you and the crowds never faze you. Your glasses, like your prized heirlooms, can live as many lives as you do.