Back in the day, prescription eyewear meant handling with care. It used to be that glasses were so fragile that the thought of wearing them during your favourite sport or outing was inconceivable for fear of breaking them and getting a new pair. And, with such a hefty price tag, never mind investing in two or three pairs to switch up your mood: once you settled on a style, these were yours for the long-haul.
Our latest campaign puts these outdated ideas to rest, showing you that there’s a pair of glasses for every version of you, no matter how wild an activity you’re undertaking across the country. Check it out!
You’ve got Swag
When in Alberta, be sure to hit up the province’s numerous laser tag facilities. No, wearing our oversized Swag frames won’t help you win your game — but it might help you see your opponents with heightened clarity.
Escape to Toronto
The CN Tower. The Maple Leafs. Ripley's Aquarium. These are a few things that spring to mind when we think of the city of Toronto, but to us, no trip to the 6ix would be complete without a visit to an escape room with friends (we love Imaginarium). You’ll look smart in a hefty acetate frame like Tweed.
Get your game on
Drop in at any of the city’s retro video game lounges (like Glitch) during your next Vancouver hang-out. A frame that combines metal and acetate, like Cloudy, would make a remarkable eyewear choice for hitting your all-time high score playing Pac-Man.
Bring on the drama
We love how beautifully a metal frame like Gracious complements the glitz and glam of one of Le Brouillon’s famous drag brunches, a must-attend event for local Montrealers and visitors to the city alike.
Putt your best face forward
Did you know Chelsea is home to some great mini-golf courses? It’s true! Part of the fun of mini-putting is the outfit: have fun with it by dressing up in your favourite golf-inspired garb! Just don’t forget the finishing touch, our Uplift frames!
By the way, if you live in Montreal or have recently paid to our fair home city, you might’ve caught a glimpse of a bright, colourful billboard. It’s our first campaign with Rethink, and it’s safe to say we’re pretty excited about the whole thing. The goal, of course, is to capture how BonLook’s frames let you show your true colours and express your individuality!